Free Search Engine Optimization Techniques

While there are many tools and services you can pay for to help increase your site’s rank, there are many that are free. Utilizing free search engine optimization methods can be incredibly profitable for your business. This is one case where you don’t have to spend money to make money!

The first free search engine optimization technique that you want to put into use is article marketing. Writing 400-500 word articles and submitting them to top article directories will do great things for your rankings! You’ll not only get the benefits of traffic directly from the directory, you’ll also get a high-quality backlink to your website. Ezine Articles is probably the most widely known and used article directory on the Internet. Others include Articles Base and Article Dashboard.

Yet another free SEO technique is exchanging links with related websites and blogs. You can strike up a good relationship with others in your niche — and the chances are good that there are many out there! Simply do a search for your main keywords to find likely candidates. Contact information is usually readily available on the person’s site. Of course, you may have to go through several before you find a good partner to exchange with. Some sites just get too many requests, and others do not like to exchange links.

One of the favorite free techniques is blog commenting. All you need to do is go to Google’s blog search engine and type in your main keywords to find related blog posts that you can comment on. There are even search engines you can use to find what are called “do follow” blogs — these are known to be more beneficial because they tell the search engine to follow that link and count it.

Blog comments are far shorter than articles (i.e. they take less of your time), and it can be a lot of fun to comment within your community. Be sure not to spam these blogs with your links — it is far better to participate in the blog post and become a part of the conversation rather than simply copy and paste a standard comment that will probably not make it past the moderation stage.

There are other search engine optimization techniques you can do on your site. Make sure you have made good use of keywords throughout your content and focused on the main keyword that is in the title of each article, as well as throughout the body of the article. Be careful not to stuff this keyword and to make it sound natural.

Utilizing these free search engine optimization techniques right away can bring you excellent results in a relatively short amount of time. Set aside some time each day to use these free techniques, and the results will build up over time. Soon enough you’ll exceed the great rankings you have always dreamed of.